We wanted a logo that did not only look good but was also conceptually relevant, hence, we brainstormed and looked into educational concepts and theories.
When we came across Scarborough's Reading Rope theory, we knew this was the one! We designed the logo around the Reading Rope theory, thus symbolising the multi-faceted approach learning is; how a teacher teaches kids to read and write.
The second part was deciding on a colour palette that gave off a calm, subtle and feminine vibe.
