Importance Of Typography – What Your Font Says About Your Brand

Lauren Atkinson

View posts by Lauren Atkinson

Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design

Posted on October 27, 2019August 23, 2022 by Lauren Atkinson

The importance of typography in logo design has been undermined in my opinion. For one to fully appreciate the impact of something as seemingly trivial as a font, it is essential to discuss the importance and implications of typography in logo design. Branding is a holistic experience The logo itself may stand for a lot but branding is a multi-faceted […]

Re-branding a Business – is it time for a re-brand?

Lauren Atkinson

View posts by Lauren Atkinson

Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design

Posted on October 17, 2019August 23, 2022 by Lauren Atkinson

There can be numerous reasons for a re-brand, and in essence, the re-branding strategy is heavily reliant on the reason behind the company’s decision to re-brand. How do I know it is time for a re-brand? You will feel it in your bones! I wish it were that easy, but there are certain indicators that you can observe to help […]

What is a Favicon?

Lauren Atkinson

View posts by Lauren Atkinson

Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design

Posted on August 23, 2019August 27, 2019 by Lauren Atkinson

I make it a habit to address and compile a list of questions my clients often ask me – a personalised FAQ collection. I get questions ranging from copyright concerns to queries about print-ready file formats. Brands grow, and having a professionally designed, fully functional website is an integral part of any modern-day brand and with a fully functional website […]

Attributes of a Good Book Cover

Lauren Atkinson

View posts by Lauren Atkinson

Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design

Posted on July 5, 2019February 24, 2022 by Lauren Atkinson

They say don’t judge a book by its cover, but we are left with no choice, are we? Your book can have the best of content but a good cover will help it fly off the shelves faster. So I decided to list down my checklist for a bang on book cover! 1) Does It Catch My Attention? If I […]

What Happens When Brands Lose Sight Of Who They Are

Lauren Atkinson

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Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design

Posted on June 21, 2019August 23, 2022 by Lauren Atkinson

You will fade if you lose sight of where you came from and what you are. This rings true for brands as it does for life. Often we see big brands shed their core identity, and re-market themselves based on the present-age consumer trends. Pizza Hut has experienced declining sales and customer ratings. In 2018, Domino’s surpassed pizza hut in […]

Project Update: Orange Environmental

Lauren Atkinson

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Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design

Posted on June 7, 2019February 24, 2022 by Lauren Atkinson

Company Name: Orange Environmental About the Company Orange Environmental is a small boutique environmental consulting business. For the last ten years, Natasha (Principal Scientist and Director, Orange Environmental) has worked as a sole trader and specialises in managing the environmental approvals process for major infrastructure projects. Her business is a bespoke one in that differentiates itself from other environmental consultants […]

Understanding the New Age Consumer Via Brands

Lauren Atkinson

View posts by Lauren Atkinson

Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design

Posted on May 17, 2019August 23, 2022 by Lauren Atkinson

The modern consumer is more aware of their environment and what they consume. People do not just want to mindlessly consume anymore, they want to be responsible buyers. It is not surprising that both new and existing brands want to capture this new market segment, thus the increased focus on creating and marketing sustainable products. One such brand is Everspring […]

TermiTech TPC – Securing your Properties

Lauren Atkinson

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Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design

Posted on May 5, 2019May 10, 2019 by Lauren Atkinson

A logo that can mesh well with their red vehicles and charcoal uniforms, we decided to keep it clear, direct and simple.

The outline of the text box represents the protection/encasement from termites and pests – secure properties with Termitech TPC.

Bringing Childhood Heroes to Life – JKL Freight Lines Logo

Lauren Atkinson

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Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design

Posted on April 20, 2019August 23, 2022 by Lauren Atkinson

JKL wanted a text only logo, one that paid tribute to their childhood heroes QFM. The team at JKL wanted something that was easy to decipher, yet a visual representation that left their potential and existing customers feel amazed.
They had a preference for a luxurious gold logo.
The process
Like all our logo consultations, we start by giving our clients a logo brief questionnaire to fill out. Based on the answers in the questionnaire, we design three logos/logo concepts for the company to choose from.

Are Brochures Still of Relevance in Today’s Digitised World?

Lauren Atkinson

View posts by Lauren Atkinson

Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design

Posted on April 13, 2019August 23, 2022 by Lauren Atkinson

With a shorter attention span than ever, our focus is the result of content being rammed down our throats.
Internet users like you and I have sort of developed a scrolling habit that just leads to us skimming through things and moving past without actually stopping to take that information in.